Overview
This textbook provides a comprehensive framework for understanding the three driving forces of the e-commerce landscape: business, technology, and society. It explores critical concepts such as digital marketing strategies, security protocols, and the ethical dimensions of operating in a digital marketplace. The text also highlights the rapid emergence of social, mobile, and local commerce, analyzing how these trends are reshaping modern business models. Through real-world case studies, it offers students a practical and conceptual foundation for navigating the global digital economy.
Book Details
- ISBN
- 978-0-13273-035-8
- Edition
- 9th Edition
- Category
- Business/Tech
- Pages
- 912
- Rating